One colour. One word.
One base + eight goals.
Start with the daily base. Add up to three goal modules. Every product has one slot in the day — set by absorption logic, not habit.
The label is the contract.
Most supplements hide behind blends and benefit words. Ours lead with what’s inside — because that’s the only part that matters.
No “Smart.” No “Boost.”
Every product is named by its lead ingredients — Omega 3·6·9, Vitamin D3+K2, Magnesium Glycinate. You always know what you’re buying.
The numbers, up front.
Per-capsule amounts for every active sit on the front of the pack — not buried on the back in 6-point type. If a dose isn’t worth stating, it isn’t worth taking.
One colour. One word.
A rounded square sits top-right on every pack — fixed size, fixed position. Its colour encodes the product's functional category so the protocol reads at a glance, on shelf or in hand.
One colour. One word. One base + eight goals.
A rounded square sits top-right on every pack — fixed size, fixed position. Its colour encodes the product's functional category so the protocol reads at a glance, on shelf or in hand.


Start with what you want.
One base + eight goals. Find the one that maps to your goal — the colour token follows the product everywhere.
Daily
- Omega 3·6·9HIGH STRENGTH
- Vitamin D3+K2BIO-AVAILABLE
- Complete MultivitaminFULL SPECTRUM
Energy
- Vitamin B12 ComplexMETHYLATED
Sleep
- Magnesium GlycinateCHELATED
- Ashwagandha KSM-66ADAPTOGEN
Joints
- — Coming soon
Gut
- Probiotic 50BMULTI-STRAIN
Skin
- Collagen PeptidesHYDROLYSED
Mind
- — Coming soon
Immunity
- — Coming soon
Base + your goals. Timed by absorption, not habit.
Start with the daily base. Add up to three goal modules. Every product has one slot in the day — fat-solubles with food, magnesium before bed, the rest fall into place.
Morning
- The Daily base — Multi, D3+K2, Omega
- Energy module — B12, daytime actives
- Gut — Probiotic with first meal
With meals
- Collagen — in coffee or smoothie
- Daily top-up — with lunch
Evening
- Magnesium Glycinate — the staple
- Ashwagandha — cortisol modulation